Falken Rebrands Charlton Tyre Service

28/06/2021

The iconic Charlton Tyre Service located on Carrington Road, Toowoomba has undergone a facelift. The once recognisable 'yellow building' is now blue and teal, sporting the recognisable colours of Falken Tyres.

"Falken tyres have one of the best ranges to suit our customers in Toowoomba and the surrounding region, particularly in the passenger and 4WD space", says Melinda Richards, Director of Charlton Tyre Service. "Our customers just can't get enough of them, and they are proving a hit with the Toowoomba market."

Manager of Charlton Tyre Service, George Wright, says "The Falken range offers the best value for money in terms of price, quality and mileage than any other brand on the market and the team are thrilled to be carrying the flag for Falken. We have had such great feedback on the product and the new-look shop and there is no doubt Falken has helped us grow our business."

The revamp of the site was a culmination of months of planning between Charlton Tyre Service and Falken Tyres. "We listened to Charlton's needs. They wanted a fresh look and design, and a message which championed Falken," explained William Ng, Marketing Manager Falken Tyres Australia.

Charlton Tyre Service provides tyre and mechanical services for all vehicles, caravans and given the size of the site, the business can easily service the largest B-double trucks.

You can watch a video of the new Charlton Tyre Service here:

About Sumitomo Rubber Australia

Sumitomo Rubber Industries (SRI) is the fifth largest tyre manufacturer in the world. With 11 global tyre manufacturing facilities, SRI produces tyres for passenger cars, light trucks, trucks & buses, motorcycles and agricultural machinery. Sumitomo Rubber Australia (SRAU) is the local subsidiary and manages three brands – Falken, Sumitomo Tyres and Ohtsu. For more information visit www.falken.com.au.

Contact

William Ng
Marketing Manager
marketing@srau.com.au
(02) 8774 2925

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